The landing is any page (of a single section) that encourages the user to do something. For example, subscribe to a newsletter, buy a conference ticket, request a quote, download a presentation, or send it to a mobile or web application. Landing reveals the benefits of a particular proposal.
Unlike the website, the user is offered to do one thing on the home page. For example, of the people who visit the company’s website, each has their own goal, some people just want to find the information about the company, others read about the products, some are interested in the vacancy page. ⠀
The landing page should hook customers and not let them go until the time of purchase (or registration), because it will already be extremely difficult to attract a visitor again.
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